When are the companies who invest handsomely into iPhone clones going to innovate? I think the Android experience, once matured, and populated with tons of open source apps can and eventually will innovate to the point they may make a dent in the iPhone market share (it needs bullet proof MS Exchange first). It is obvious that the market understands that touch screen interfaces is the future, most specifically, multi-touch interfaces and applications is the future.
But let us be honest, the blackberry is meant for business emailers. Blackberry users are not fundamentally in need to be wow’d or do they need or want to play virtual pool with multiple fingers while waiting for their Lexus to get detailed.
I think most Blackbery users want simplicity. They want their email and more recently want their maps and GPS. Build a rock solid experience around that goal. Don’t muddy up the experience by providing too much. Don’t get saturated by technology that is not in your game. Push the envelope in other places like:
IM/IRC chat interfaces
Super easy teleconference tools
PDF viewers and ways to EDIT pdf documents
Stock management tools
Make people yern for a ‘real’ Blackberry keyboard (don’t virtualize it. Update: too late)
“The virtual keyboard produces a clicking sound and sensation when pressed, which makes it feel very similar to typing on an actual keyboard.”
Will give them kudos for trying if it works out.
Cater to your business market and innovate there. Don’t go the iPhone and Android path. Who cares about the music platform for a Blackberry. Focus on the business.
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